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Big expansion plans for Africa for Kenya's ride-hailing firm Little

Posted by Charles Clerck (Admin) Feb 26, 2019

Kenyan ride-hailing company Little is expanding to Tanzania and Ghana its chief executive officer Kamal Budhabhatti has said. Little, which competes with global players Uber and Taxify in Kenya, will offer rides in Tanzania’s commercial capital Dar es Salaam from next week and plans to launch in Accra by May adding to operations in Kenya, Uganda and Zambia.

Little, which has a marketing partnership with Kenya’s biggest mobile operator Safaricom, is also available to Kenyan customers who do not have a smartphone. The company worked with mobile operators to introduce a code to identify a passenger’s location. The company, which started up in 2016, has 10,000 registered drivers in Nairobi, with about 60 percent of those active, and more than a million users on its platform across all markets, with more than 60 percent of those in Kenya. 

Little launched a bus service in January in Nairobi, on top of its car taxi service and motorcycle taxi service, known in Kenya as “boda boda”. It is also looking at a delivery service. Uber, which has been operating in Kenya for four years, has 6,000 active drivers.

You can read more on the Reuters site, Africa News or watch a video on the Voice of America website

This post was edited on Mar 8, 2019 by Charles Clerck

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